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In a world where your cat’s Instagram account is just one viral video away from becoming more famous than you and the bots are taking over and running their own accounts, you need all the social media help you can get. Whether you’re aiming to become the next big things since all your friends were 16 forever or whether you’re trying to get your fledgling brand noticed amidst a sea of Wellerman singalongs and #MotivationMondays, we’ve got some advice for you.

From conducting espionage level research to ensure your content is as special as a flying frog falling from the clouds, to setting goals that are clearer than your grandmother’s Czech crystal, we’re diving deep. Keep these tips in mind and you might craft your social media to success. Or don’t, and still be a success. Either way, we wish you success!

Do Your Research

In the age of everyone trying to feel special and hypercorrect, if you get something wrong, you might go viral for all the wrong reasons. You’ll find your name ending up on Internet boards with names like Incorrect Corrections or FailMonkeys. Not something you can easily redeem your brand from (I’m not saying it’s impossible).

When you’re doing your preliminary research, make sure to double check your facts. I remember in one article, I wrote about how one instrument was often used in Latin American music (which it is) and someone got very loud and adamant that it was originally from Spain (which I didn’t say it wasn’t). Well, I was right so no big deal, because I did my research. But people will fact check you.

And don’t just do a quick check with ChatGPT. That thing makes facts up faster than a falcon divebombing a flying toupee. Use something like Copilot, which gives you citations you can follow to make sure that AI byte is accurate.

Set Clear Goals

What is it that you want to achieve? Are you trying to get more engagement, brand awareness, generate leads? Each post needs to be done with purpose. When you start going random and losing your focus, you start losing your audience. It’s one reason lifestyle brands of people who aren’t already celebrities are so difficult to get ramped up.

Creative Brainstorming

Many of the most successful accounts are not run by individual people, but by teams. You’ve got the lead, the editor, the writer, the cameraperson, the producer, and so on. If you’ve got a team, use them. Tap them for brainstorming. They’ve got ideas too. They can help you explore new angles and formats. Perhaps they’re managing different social media platforms, or they’re doing various other aspects of the same one, but they might be able to offer fresh takes on how to get involved on different battlefronts. And to coordinate the maneuvers.

Are you working solo? No problem then either. You can have AI be your teammates. Open up ChatGPT, Copilot, Gemini, or whatever, and start chatting. Bounce some ideas off the bots. Maybe they can offer you something “new” too?

Assign Roles

Like we said above, you don’t have to do it alone. Many companies, brands, and people have a team in charge of different tasks, like scheduling, monitoring, engagement, and so on. Make clear roles that can help you with specific tasks and aspects.

Each role is distinct, with clear goals and responsibilities that align with the team’s overall mission. This approach not only streamlines the content creation process but also fosters a culture of collaboration and innovation. By clearly defining roles, you empower your team members to excel in their areas of expertise, ensuring that your social media presence is not just noticed but remembered. So, remember, in the quest for social media supremacy, it’s not just about having the right people on the bus; it’s about having them in the right seats.

Content Calendar

Set up a shared calendar so you and your team don’t miss the best times to post and who’s responsible for posting what. There are a lot of planning apps that offer a shared calendar. There’s the free lo-key Calendar app through Google, or you can scale up to ClickUp, Trello, Slack, or Monday. There are also apps that will automate your posts too, like Buffer, though Meta strongly pushes using their own in-house calendar for whatever reason and will often cripple third-party posting apps. This ensures that nothing beats a person doing it

Whatever you choose, you want to make sure that you have a regular flow of content so you don’t lose your place in search engines and social media algorithms. Schedule an array of posts before a product release, and then maintain a flow between product releases.

Scheduled Posting

Optimally, you should post about 2 Stories a day to keep your brand visible. For regular feeds, post three posts per week. Need some ideas of what to post?

  • Behind the scenes: One or two pictures of the making of the product.
  • About your employees: Showcase your brand and all the people (and indeed, that there are people) behind it and show your appreciation.
  • Blog posts and videos: Share your most recent blog posts and videos
  • Short videos of you talking about your product

All of these posts can be cut down as Stories/Shorts too, and can then be spread out throughout the week. This works well because some people only see Stories, some people only look at you main posts/Reels, and for the crossover, the Stories can act as a hook to get people to watch the full content.

Often, it’s easiest to make your content all at once, maybe once a week or once every two weeks, then chop it up and assign them throughout the following weeks. Of course, that depends on how technical your content is and how well you coordinate your team.

Content Library

Bookmark, save images, take pictures and so on to use later when you might need it. I advise all my clients to take as many pics as they can for every project. We’ve got digital cameras and phones, there’s no excuse not to take a billion pictures of any project. Sift through them later, pull the good ones, and you’ll have a super easy time making that weekly content.

Take pics of the behind the scenes, record yourself walking with your thoughts about how the project is going, record quick little BTSS Q&As with the other people on the project, and so on. These work great as Stories, especially as temporary content that you might not want on the permanent record of polished content, but offer great, unique “sneak peaks” into the world of creation.

Build a backlog

You’re not going to be an immediate success. You’ll see sometimes these people with a million followers and only five or second pics or videos. That’s because they’ve already been through all the effort building up their audience. Until you have a million followers and other venues of content, then you can’t trim it down like that.

To first get an audience, you’ve got to give a show. A backlog of content and products that show what you’ve been up to, your history of content and quality, and so on to make people see that you’ve got consistent, interesting, quality goods/videos/pics/products on showcase. And remember, just because one post doesn’t take off immediately, doesn’t mean people won’t pick it up and enjoy it later, just like some cult film from the 80s that somehow resonates with Gen Y all of a sudden.

Analyze results

Keep an eye on what posts are doing good and what aren’t. Then ask why? Why is this working? Why is this not working? What could I have done to make that a better post? This is also where it’s great to have a discussion with your team to get their input. Analyze-Results sessions can and should be fed directly into brainstorming sessions that will give you ideas for new content. And then take a picture of the meeting too and boom, another piece of content, “Fresh from the brainstorm sesh!”

Heck, share the results. People like to learn with you. And the more you establish yourself as a teacher and make content that includes kinds of lessons (even if they’re lessons to yourself), the more people will come back to you for those lessons. Including your own lessons is an easy—and perhaps the most interesting—way to add value to your content.

Visual strategy

Use a nice color palette and keep mostly consistent with it. It’s important to keep your brand looking coherent, but you can also stray from it to make your brand look human.


The more you interact, the more you will be interacted with. Social media by nature is supposed to be interactive, not just bots making posts that are liked by other bots with emoji comments from more bots. That’s not social media, that’s botmedia.

Ask questions, answer questions, create some dialogue in the comments, run polls, do things that get people clicking and talking. And then once you’re as successful as Taylor Swift, you can turn your nose up and ignore everyone as you like.

But not until then.

Music and sounds

And this wouldn’t be a Smartsound Cloud blog without some product placement reminding you that your video content absolutely needs a good soundtrack. We’ve got thousands of customizable royalty free tracks that can fit any mood and style you’re looking for. Change their length in the app quickly and add them to your content. And that’s not all, but also loads of FX for any needs, from professional booms for Hollywood mayhem to cartoons and household sounds.

Don’t have a subscription to get access to our huge and constantly growing collection of sounds? Sign up now!

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